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Why Most Big Data Analytics Fail

Do you get that sinking feeling that

You're Not Solving
The Real Problem?

The Titanic’s designers famously assumed it was unsinkable.

They “optimized” cost by providing lifeboats for only 53% of the passengers. A more complete model of the objectives might have provided a more robust solution. As analysts, the key to success is in formulating the problem. Too often we try to “solve” the problem without properly clarifying what matters to our clients and stakeholders. And that’s why 85% of big data analytics projects fail.

Why most big data analytics projects fail -
How to engage with your clients for success

Despite the great excitement about big data, better analytics tools, and the vast resources that many organizations are investing in growing their teams and technology, multiple surveys of data analytics groups report that most analytics projects fail to provide real business value. In 2015, Gartner Research estimated that 60% of big data projects would fail over the next two years. Two years later, Gartner analyst Nick Heudecker admitted that they had been “too conservative”: The actual failure rate was “closer to 85 percent”.

Learn why so many projects fail and discover the potential approaches and tools that can help your company or organization succeed. Get a link to the white paper by leaving your name and email address.

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About the Author

Max Henrion has 25 years of experience as a researcher, educator, software designer, consultant, and entrepreneur, specializing in the design and effective use of decision technologies. He is the Founder and CEO of Lumina Decision Systems. He has led teams to create decision-support tools in a wide variety of applications, including energy, environment, R&D management, healthcare, telecommunications, aerospace, security, and consumer choice. He is the lead designer of Lumina’s flagship product line, Analytica -— the software about which PC Week said, “Everything that’s wrong with the common spreadsheet is fixed in Analytica”.


The Decision Analysis Society awarded Max the 2018 Frank Ramsey Medal – the society’s highest award. It recognizes distinguished contributions to decision analysis, including decision theory, methods, applications, education, and public awareness.